Bridgestone aims to get involved more in the world where tyre products can directly challenge performance, drive innovation, and create value.
Shifting to Motorsports Aligns with the “Bridgestone E8 Commitment”
Bridgestone has agreed with the International Olympic Committee (IOC) not to renew its current Worldwide Olympic and Paralympic Partnership agreement after its expiration at the end of 2024. Bridgestone then will shift its focus to motorsports.
The decision not to renew the agreement with the IOC came after an evaluation of the company’s evolving corporate brand str...
Shifting to Motorsports Aligns with the “Bridgestone E8 Commitment”
Bridgestone has agreed with the International Olympic Committee (IOC) not to renew its current Worldwide Olympic and Paralympic Partnership agreement after its expiration at the end of 2024. Bridgestone then will shift its focus to motorsports.
The decision not to renew the agreement with the IOC came after an evaluation of the company’s evolving corporate brand str...
