The Indian multinational Group, specialized in Off-Highway tyres, now joins basketball. The aim? Strengthening its brand awareness throughout Europe and linking BKT to sports’ positive values and emotions.
Euroleague Basketball Gains BKT as a Premium Partner
BKT‘s presence in the sports world expands. The Indian Group is now a Premium Partner of EuroLeague Basketball, the organiser of the two most prestigious European basketball clubs competitions, the Turkish Airlines EuroLeague and the 7DAYS EuroCup, which bring together the 42 best teams representing 14 countries.
The agreement with Euroleague Basketball will last for 3 years, up to the 2022-2023 season. The BKT brand will already be visible as from the first games of the 2020 season.
