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BKT Appoints Two New OEM Regional Heads

BKT's new Heads of OEM for APAC and Middle East & Africa.

BKT announces that Rishi Raj Singh will serve as Head of OEM Asia Pacific and Aniruddha Pandit will be the Head of OEM Africa & Middle East.

The New Managers Are Tasked to Strengthen Existing Relationships and Open New Business Opportunities

Leading multinational off-highway tyre (OHT) manufacturer, BKT, announces the appointment of two managers to “further strengthen the corporate organisation in the global OEM sector”, according to the company’s official statement.

The appointment of Rishi Raj Singh as the Head of Original Equipment Manufacturer (OEM) Asia Pacific and Aniruddha Pandit as the Head of OEM Africa & Middle East is a part of BKT‘s mission to continue growing its presence in the respective regions.

“Rishi Raj Singh and Aniruddha Pandit have demonstrated great leadership skills and a strategic vision that add value to BKT‘s corporate mission. Their expertise and long-term industry experience will be key in driving the company’s innovation process, in consolidating our leadership position in the tyre industry, and in further strengthening BKT‘s structure in the global OEM channel,” says Ludovic Revel, President of Global OEM at BKT, on the two new appointments.

Singh and Pandit will be tasked to consolidate existing relationships with major manufacturers and open new business opportunities in new markets by “leveraging a strategic and ambitious plan”. The focus will lie on building long-term relationships with major commercial players, “based on an open and transparent dialogue.”

“It is on the basis of these elements that BKT builds its success and continues to pursue its ambitious growth goals, aiming to achieve the highest level of satisfaction among its customers and partners worldwide,” BKT writes in its official announcement.

In their new roles, Singh and Pandit will supervise all OEM operations, including partner relationships, product development, and market expansion. They will work hand-in-hand with the teams to make sure that BKT remains a reliable partner for OEMs around the world.

“This choice will enable us to explore new opportunities for growth and, above all, to respond to the specific needs of the two regions APAC and MEA, which require special attention to market dynamics and the ability to respond to local challenges” concludes Revel, to whom both managers will report directly.

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