Apollo Tyres‘ pan-European campaign kicked off with a 3D animated display at Piccadilly Circus in London, UK.
Apollo Tyres Plans to Introduce Its Flagship Tyre All Across Europe
Apollo Tyres has commenced a pan-European out-of-home (OOH) marketing drive for its all-new Vredestein Ultrac Pro ultra-ultra-high-performance summer tyre.
The campaign kicked off with a 3D-effect animated display on the Piccadilly Lights advertising board at Piccadilly Circus in London, UK, highlighting the tyre’s unique performance and comfort attributes.
Visible to onlookers 24 hours per day, the animation includes periodic takeovers of the entire digital Piccadilly Circus billboard, which is the largest digital advertising display in Europe.
Apollo Tyres‘ campaign will also be activated this month through 3D digital and static OOH installations in major cities across Europe, including Amsterdam, Antwerp, Barcelona, Milan, Munich, Paris, and Vienna.
In an official statement, Nicolas Lescastreyres, Marketing Director of Europe at Apollo Tyres said, “This dynamic and immersive virtual billboard campaign epitomises our dedication to innovation, and also signals our ambitions in Europe for this ground-breaking new tyre.”
These placements, which include a 146-metre-long display alongside a motorway between Amsterdam and Utrecht, aim to maximise brand visibility and engage new and existing customers. The campaign was devised by the in-house marketing team at Apollo Tyres, supported by Essence Mediacom.
Apollo Tyres has stepped up its marketing efforts for its Vredestein passenger car tyre brand over recent years, notably through sponsorship of major sporting events. The company currently sponsors Manchester United Football Club, the Mille Miglia endurance race, and the FIS Alpine Ski World Cup.
The Vredestein flagship Ultrac Pro delivers a balance of handling capabilities and driving comfort, and is suitable for sportscars, supercars, high-performance saloons, hatchbacks, and SUVs.
