Trade Fairs

AAG 2024: Converging Global Automotive Aftermarket Leaders

AAG exhibition
AAG exhibition

China’s automotive aftermarket is experiencing robust growth, driven by increased production and sales of cars and rising consumer demand for diverse products and services.

AAG 2024 Full Supply Chain Coverage Supports China’s Booming Automotive Market

The upcoming Auto Aftermarket Guangzhou (AAG), from 28th to 30th August, 2024, at the Poly World Trade Expo Center (PWTC Expo) in Guangzhou, aims to support this growth by covering the entire supply chain. This year’s event will span over 70,000 sqm across six halls, hosting 1,500 exhibitors.

Strategically located in the Greater Bay Area, AAG provides a platform for international trade and the advancement of after-sales car care in South China. The exhibition will showcase the latest technologies and products covering parts and components, oils, lubricants, and fuels, accessories and customising, driving services, tyres and wheels, as well as diagnostics and repair.

China has led global vehicle production and sales for 15 consecutive years. In 2023, figures reached record highs of 30.161 million and 30.094 million units, representing a year-on-year growth of 11.6 per cent and 12 per cent, respectively. This surge has elevated the significance of the aftermarket within China’s automotive industry. Consequently, there is a mounting demand for a wide array of products and services to cater to this expanding market.

As consumer expectations grow, companies that manufacture automotive parts and components must rise to meet new technical demands and market challenges by strengthening R&D capabilities to produce cutting-edge technologies and premium parts.

As intelligence and electrification become non-negotiables for drivers, the rapid development of new energy vehicles has brought new opportunities to the automotive aftermarket. This year, AAG will continue to leverage resources across driving systems, chassis, body, and standard mechanical parts for new energy vehicles, displaying auto parts products in Halls 1, 3, 5, and 6, with an exhibition area of 40,000 sqm.

Wear parts play a critical role in a vehicle’s safety and performance. Accordingly, AAG will establish a dedicated Wear Parts Zone in Hall 3 for related products in engines, brake pads, and more. The area will provide numerous opportunities for information exchange and communication with international players joining these discussions.

In addition, the Commercial Vehicles Zone in Hall 5 is set to cater to various road transportation needs, including logistics and passenger transport. The increasing demand is propelling the dynamic expansion of parts and aftermarket services. Therefore, this zone will feature related technologies and products while fostering innovation and upgrades in the commercial vehicle industry.

With the rising purchasing power of a younger population, drivers are placing more emphasis on automotive customising and driving services. The rapid advancement of intelligent driving technology has also opened up new avenues in the segment, creating opportunities for automotive manufacturers to swiftly integrate and develop specialised products and frameworks.

For example, the driving services industry has diversified, transitioning from conventional car rental services to differentiated business models based on the complexity of consumer needs. These include customising areas such as ride-sharing and eco-friendly transportation, as well as vehicle upgrades with autonomous driving and connectivity functions. To spotlight these trends, the exhibition will introduce the Accessories & Customising and Driving Services sectors, hosting leading brands with related products in Halls 2 and 4. The sector offers a dynamic space for communication, fostering efficient interactions and driving the growth of the customising industry sustainably.

The oil, lubricant, and fuel industries are integral to the automotive supply chain, each contributing to the efficient operation and optimal performance of vehicles. With the continuous development of automotive technology, high-end performance vehicles have higher requirements for oils. In this regard, AAG will expand its product offerings, attracting leading brands to reveal how to advance the low-carbon and sustainable development of the automotive aftermarket.

Elsewhere, tyres and wheels continue to utilise innovative materials and advanced manufacturing techniques to enhance vehicle fuel efficiency and performance. For example, lightweight technology has emerged as a significant trend in the wheel industry, which several exhibitors will introduce at AAG. Additionally, the exhibition will welcome back industry leaders displaying products, services, and technologies in diagnostics and repair, body painting, and other related fields.

The show is organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Machinery Industry International Co Ltd (Sinomachint). For further enquiries, please email Messe Frankfurt (HK) Ltd at auto@hongkong.messefrankfurt.com.

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