Hankook will back Optimo with sales support tools that will be available both online and offline to build brand awareness and loyalty
Optimo Will Be Extended to Markets Beyond Europe in Q2 of 2025
Korean tyre manufacturer Hankook has officially launched the new Optimo sub-brand in Europe. This will increase the company’s market share in the continent and better cater to customer needs with a more diverse brand portfolio.
Optimo complements Hankook‘s existing premium and associate brands—Aurora, Laufenn, and Kingstar—with a focus on passenger car tyres. This strategic move i...
Optimo Will Be Extended to Markets Beyond Europe in Q2 of 2025
Korean tyre manufacturer Hankook has officially launched the new Optimo sub-brand in Europe. This will increase the company’s market share in the continent and better cater to customer needs with a more diverse brand portfolio.
Optimo complements Hankook‘s existing premium and associate brands—Aurora, Laufenn, and Kingstar—with a focus on passenger car tyres. This strategic move i...
