BKT will also introduce the new award for rising stars in international men’s and women’s rugby to celebrate the future of the sport.
Rugby Embodies BKT’s Values as No Other Sport – Lucia Salmaso
Six Nations Rugby and BKT have agreed on a new long-term partnership that will see the world-leading tyre manufacturer support international men’s and women’s rugby.
BKT becomes the official tyre partner of Six Nations Rugby, spanning the Guinness Men’s Six Nations and Guinness Women’s Six Nations, starting with the upcoming 2025 instalments of the Championships.
“With a legacy in supporting sports, including rugby, football, cricket, and basketball, BKT is driven by its commitment to deliver unforgettable experiences for fans through its partnerships, whilst engaging and inspiring,” the company wrote in an official statement.
BKT’s portfolio includes over 3,600 products sold in over 163 countries worldwide. BKT offers the widest range of off-highway tyres specially designed for vehicles in the agricultural, industrial, earthmoving, mining, ATV, and gardening sectors.
The partnership with Six Nations Rugby will extend to the teams and players competing in the annual men’s and women’s Six Nations Championships, through the introduction of the new BKT award for rising stars in international rugby.
Tom Harrison, Chief Executive Officer at Six Nations Rugby, said, “The Six Nations is rugby’s most loved annual competition. As such, it is hugely exciting to welcome BKT to our family of partners for 2025. As a major global business with vast experience in sport, we are looking forward to working with the BKT team over the years ahead, to bring this partnership to life.”
The new award’s purpose is for BKT and Six Nations Rugby to spotlight the next generation of exciting international rugby talent and use this platform to inspire upcoming stars of the game, those following in their footsteps, and the fans watching all around the world. The new trophy “reflects BKT’s mission to empower growth and celebrate potential, values that resonate deeply with rugby fans worldwide”.
“Rugby embodies BKT’s values as no other sport. It’s about teamwork, physicality, fair play, community and loyalty. We are deeply committed to making a meaningful contribution to rugby, ensuring the game continues to grow and thrive on a global scale. This partnership with Six Nations is an opportunity to not only support the legendary championships but also the rising stars who represent the future of the sport,” added Lucia Salmaso, Managing Director of BKT Europe.
The 2025 Guinness Men’s Six Nations kicks off on the January 31st, running until the March 15th. The Guinness Women’s Six Nations then starts on the March 22nd.
