This article explores the pricing and product positioning of comfort segment tyres in Malaysia, using the most popular tyre size – 175/65R14 – as a reference. As the standard fitment for the Perodua Myvi, Malaysia’s best-selling car, this tyre size serves as a key benchmark to compare value across leading brands in the market.
Pricing taken on July 2024
From a pricing perspective, the Michelin ENERGY XM2+ sits at the top as the most expensive tyre in the comfort segment. Below it, the Continental ComfortContact 7 hovers around 70-80% of Michelin’s price, offering a premium prod...
Pricing taken on July 2024
From a pricing perspective, the Michelin ENERGY XM2+ sits at the top as the most expensive tyre in the comfort segment. Below it, the Continental ComfortContact 7 hovers around 70-80% of Michelin’s price, offering a premium prod...
