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Pirelli Is the New Official Tyre Partner of the Australian Open

Even though Pirelli was involved in tennis from 1930 to the 1970s, this marks the first time it has sponsored a tennis event.

Pirelli Has Previously Supported Several Other Sports Including Football, Sailing, and Skiing

Pirelli has signed a deal to be the Official Tyre Partner of the Australian Open, which began on January 12th, 2024, in Melbourne. This marks the first time the Italian tyre maker has sponsored a tennis event after previously supporting other sports such as motorsport, football, sailing, and skiing.

Andrea Casaluci, the CEO of Pirelli, said in an official statement that the ...

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