Nexen Tire‘s logo will be exhibited on the Allianz Arena’s LED ad boards throughout Bayern München’s Bundesliga home games.
Bayern München’s Players Will also Engage in Promotional Campaigns with Nexen Tire
Nexen Tire and German football giant, Bayern München, have signed a marketing partnership which will commence in the second half of the 2024-2025 season.
As an official tyre partner, Nexen Tire‘s logo will be exhibited on the Allianz Arena’s LED ad boards throughout Bayern München’s Bundesliga home games. These advertisements will also be broadcast on television in Germany, Austria, and Switzerland, further enhancing brand visibility. Bayern München’s players will also engage in promotional campaigns to strengthen connections with global fans.
Bayern München is Germany’s most successful football club, having won 69 domestic accolades including 33 Bundesliga titles. In Europe, Bayern München is also one of the footballing royalties with 6 UEFA Champions League trophies.
“As Nexen Tire‘s young and dynamic brand image serves as our foundation, we plan to further enhance our brand recognition in Europe by collaborating with Bayern München, one of the world’s most prominent football clubs. We will further demonstrate Nexen Tire‘s vitality on a worldwide scale,” said Travis Kang, Global CEO of Nexen Tire.
Europe a Key Market for Nexen Tire
Europe is a key market for Nexen Tire, accounting for approximately 40% of the company’s total revenue and serving as a strategically vital region. Over the last three years, Nexen Tire‘s revenues have steadily increased, particularly in Europe. In 2023, the company generated a record-high revenue of KRW 1,004.6 billion (around GBP 553 million) in Europe, owing to strong sales growth.
To better connect with European consumers, the Korean tyre manufacturer has chosen to support football, the continent’s most popular sport, through partnerships with prominent clubs like Bayern München. In particular, Bayern München’s home stadium, the Allianz Arena, which seats over 75,000 spectators, provides an ideal venue for Nexen Tire to effectively engage with European audiences.
This partnership builds on Nexen Tire’s history of sports marketing in Europe, including a 12-year sponsorship of Bundesliga club Eintracht Frankfurt, as well as collaborations with Manchester City in the English Premier League, Juventus in the Italian Serie A, and SK Slavia Prague in the Czech Republic.
Outside of Europe, Nexen Tire actively markets its brand in North America and the Middle East. To increase its presence in the United States, the company advertises at the home stadium of the San Diego Padres, a Major League Baseball team. In the Middle East, it sponsors Al Nasr SC, a professional football club in the United Arab Emirates, hence increasing brand awareness in the region.
