In Farming Simulator 25, BKT tyres will be featured as original equipment and replacement options, including the AGRIMAX FORCE.
BKT Aims to Connect with the Younger Generation through Farming Simulator
BKT is returning to the Farming Simulator after renewing its partnership with GIANTS Software, the video game’s developer. The off-highway tyre manufacturer will appear in Farming Simulator 25, which will be released on November 12th, 2024.
Farming Simulator 25 will be the first instalment of the video game series to be playable on PC, Xbox, and Playstation after Farming Simulator 22, with Farming Simulator 23 being only available for handheld devices.
BKT appeared for the first time in the series through Farming Simulator 22. According to the company’s official statement, “Not only does BKT strengthen its presence in the virtual world, but it also recognizes and enhances the importance of an ever-growing sector that is becoming more and more central in communication targeting new generations.”
“We’re thrilled to continue our partnership with BKT. In Farming Simulator 25, we’ve expanded the range by incorporating even more of their latest tyres, offering players an even greater variety of options,” Martin Seidel, Account Manager at GIANTS Software, said.
In Farming Simulator 25, BKT tyres will be featured as original equipment and replacement options. These include the AGRIMAX FORCE for high-power tractors and harvesters, AGRIMAX V-FLECTO for tillage and transport applications, AGRIMAX TERIS which provides excellent traction and high load capacity, AGRIMAXFACTOR for haulage and soil tillage operations, MULTIMAX MP522 and MULTIMAX MP527 for multipurpose usage, and RIDEMAX FL693 M for road applications. In addition to that, BKT will also appear on Farming Simulator 25 in the form of digital billboards.
Through Farming Simulator 25, BKT aims to position itself as a leading-edge brand that is able to connect, especially with the younger generations. “Being present on Farming Simulator 25 reaffirms our determination to forge a direct bond with users,” said Lucia Salmaso, Managing Director of BKT Europe.
“This is not just a game, it’s rather a platform capable of bringing the public closer to the agricultural world in an amazing way by giving players a chance to choose our tyres to customize their equipment and live an even more authentic and engaging experience. Our mission is to stay ever closer to our users – wherever they are, in the field as well as in the virtual world,” added Salmaso.
