From Movimat in Brazil, EIMA in Italy, and SEMA in the USA, GRI strengthened its global presence through key exhibitions.
GRI Aims to “Redefine Tyre Technology”
The first week of November 2024 was a busy week for GRI Tires as the Sri Lankan company participated in three exhibitions spanning three continents: Movimat in Brazil, EIMA in Italy, and SEMA in the United States of America.
These events, according to the company’s official statement, “served as dynamic platforms for GRI to showcase its state-of-the-art tyre technologies, engage with industry leaders, and establish new partnerships, underscoring its commitment to innovation and sustainability.”
Movimat, Brazil
At the 35th edition of Movimat, GRI—along with Rodafy—presented its cutting-edge solid forklift tyres, including the environmentally friendly flagship product, Ultimate Green XT.
The showcase attracted significant interest from Latin American attendees who were “impressed by GRI‘s dedication to sustainability and its high-performance tyre solutions designed for diverse industrial applications”.
EIMA, Italy
Partnering with Italian distributor, Magri Gomme, GRI displayed its latest agricultural tyre advancements at EIMA 2024. In this exhibition, GRI‘s focus on delivering innovative and sustainable solutions for the agriculture segment became the highlight.
The Green XLR Earth series was GRI‘s star during EIMA, attracting interest from European tyre dealers and gaining praise from farmers as well as industry professionals for its “exceptional performance”.
SEMA, USA
At the renowned SEMA Show in Las Vegas, GRI presented its premium agriculture, material handling, and construction tyre ranges. The company’s hospitality event fostered meaningful customer engagement, further strengthening relationships and opening avenues for future collaborations in the North American market.
For GRI, participating in these high-profile exhibitions across the world is an important step in further reinforcing its position in the global tyre industry. With sustainability, innovation, and customer-centric solutions as the main focuses, GRI aims to “redefine tyre technology and deliver unparalleled value to its customers.”
