Around 3,500 readers of the German magazine, PROFI Werkstatt, voted Continental to be the best brand in the commercial vehicle garage sector.
The Award Was Presented at the Automechanika Trade Fair in Frankfurt
Continental has been named the best brand in the tyre category by the German specialist magazine PROFI Werkstatt for the fifth consecutive time. The recognition comes from a representative survey of the magazine’s readers, where Continental outperformed its competitors once again.
Since 2014, PROFI Werkstatt, a German trade magazine, has honoured outstanding achievements in the industry by awarding brands based on their accomplishments. Each year, the magazine’s readers are surveyed about their favourite brands in the commercial vehicle garage sector, making these awards some of the most prestigious in the field. In the latest survey, approximately 3,500 readers cast their votes across 24 different categories.
These categories cover a wide range of products and services for professional mechanics, from wheel alignment machines to accessories, ensuring that all key aspects of the commercial vehicle sector are represented. Garage managers from across the industry participated in the survey, providing insights based on their daily experiences with the brands they use.
The Munich-based publishing house HUSS-VERLAG, which organized the survey, asked participants for their opinions on the brands they rely on in their everyday work. The results reflected a combination of both their intuition and practical experiences with the products.
“This award is a very gratifying recognition of our unwavering commitment to our customers. At Continental, we are committed to quality in all areas: in our customer service, in the quality of our products and, above all, in our passion for our products. And indeed, we are pleased to see that garages notice and appreciate this,” said Timo Röbbel, Marketing Manager of Continental‘s Replacement Tyre Business Unit.
Speaking at the Automechanika trade fair in Frankfurt, Röbbel added that the award serves as motivation for the team to continue being a reliable and trustworthy partner for garages.
Setting New Standards for the Future
Continental‘s evolution from a product manufacturer to a solutions provider has reinforced its reputation as a trusted partner in the industry. The company is establishing new benchmarks with advanced tyre and maintenance concepts.
“Röbbel stated, “Our product portfolio has continued to grow over the years and the launch of the fifth-generation tyres shows the future focus of our portfolio. In addition, our digital solutions Conti360° and our ContiLifeCycle concept help fleet managers and workshops to reduce their carbon emissions and increase fleet efficiency.”
Another key element of Continental‘s success is the strong relationships it fosters with dealers and garages.
“We also support our partner workshops in the area of customer service and help them with training courses, maintaining a close relationship with them and providing them with customised solutions,” said Röbbel.
“By interacting with them in this way, we create a win-win situation. In addition, by involving our customers in the development of new products, we can meet their needs very effectively,” he added.
Continental‘s ongoing commitment to quality, innovation, and partnership continues to set it apart, making it the brand of choice for professionals in the commercial vehicle garage sector.
